Shaping brands
people trust, love and
can’t get enough of.
I’m a brand and creative leader with a habit of turning good ideas into commercially successful ones. With over 20 years in beauty and FMCG, I specialise in building brands that don’t just look great - they connect, convert and grow.
From repositioning heritage names to launching entirely new propositions, I bring strategy and storytelling together to create work that actually delivers.
Is your brand struggling to stand out in an increasingly crowded and competitive market?
Are your product launches failing to deliver the commercial impact you expected?
Do you have a clear strategy for growth, but lack the direction to execute it effectively?
Is your marketing activity feeling disconnected, inconsistent, or underperforming?
Are you missing opportunities to maximise sales across retail, e-commerce, or new channels?
The good news? I can help with that!
Great to
meet you!
I offer senior-level marketing and brand consultancy designed to help beauty, skincare and premium FMCG brands grow with clarity and impact.
Combining strategic thinking with hands-on execution, I partner with businesses to build distinctive brand positioning, develop commercially successful products, and deliver integrated go-to-market plans that drive measurable results across retail and digital channels.
Whether supporting a specific launch, unlocking growth opportunities or providing ongoing leadership, my approach is always insight-led, creatively driven and grounded in commercial performance.
